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The Top 10 Tips for new eBay sellers (2006)
Chris Vendilli

(Download link at foot of preview)

 

Chapter 1 – Creating Auction Titles
It’s probably fair to say that one of the key reasons why many auctions end unsuccessfully on eBay is because people have got their auction title WRONG.
With the eBay marketplace becoming ever more over-crowded, it’s now increasingly more important to create auction titles that work. You really do need to stand out from your rival eBay sellers. So what does an auction title need to do?
Its most important job is to get people to click onto your auction. You can have the most amazing bargain in the world, or an absolutely fantastic and compelling advert, but if people never get that far then you’ll never make sales. The first step in the buying process is for people to click onto your
auctions. So how do I create a “winning” title? The tips below are what I’ve learned as an eBay seller over the past few years. I’ve tried many different
strategies and ideas, and these are the ones that work. They bring in the buyers time and time again.

“MY TOP 6 TITLE TIPS”
Create mystery.
A relatively unknown ‘secret’ is to create mystery around your auction or product. This makes people intrigued, and ultimately results in more people clicking onto your auction.
Let’s say you’re trying to sell an eBook called “Profits from Adwords” that contains information on how to create an income through ads on Google. Instead of using a traditional title like “Profits from Adwords eBook – the secrets to success,” trying using a title such as “Make a Great Income from
Writing Three Lines of Text.” You’re not revealing exactly what the product is you’re trying to sell, rather what the product can do for the buyer. Another example may be with relaxation oils. Try a title such as “The Most RELAXING Thing I’ve Ever Tried.”

People may feel more compelled to click on your auction, but of course it does have its disadvantages, and it may not be the correct strategy for every product. After all, it’s pretty hard to create excitement and mystery around a pack of envelopes for example! It also slightly contradicts one of my rules
below… but it CAN and DOES work if it’s the right product.

Use capital letters
This is a MUST in an eBay auction title - Start Each Word In Your Title With A Capital Letter Like This. It makes your title stand out from people who don’t, and can actually be more effective than using paid eBay options such as a bold title. You can also try putting certain key words in full capitals to
draw attention to a unique selling point or a particularly attractive feature. If the item you’re selling is brand new then draw attention to this fact in your title.

Make sure you include as many keywords as possible
Most people find items on eBay by using the search facility, therefore it’s important that you include words in your title that people are likely to be searching for. People that write titles which are just plain
un-descriptive will lose out on sales. It stands to reason that it’s important to put keywords in your titles.

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